E-business and its Application in Conditions of Central European Market
Abstract
Aim of this paper is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business) for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Central European market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.
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Chaffey, D., Chadwik, F. E., Johnston, K., Mayer, R., 2009. Internet marketing. Strategy, Implementation and Practice. 3rd edition. FT Prentice Hall. London.
Dahlen, M., Lange, F., Smith, T., 2010. Marketing Communications: A Brand Narrative Approach. West Sussex, John Wiley & Sons.
Delina, R., Tká?, M., 2010. The Impacts of Specific ICT Solutions on Productivity. In: IDIMT-2010: Information Technology - Human Values, Innovation And Economy. Book Editor(s): Doucek, P; Chroust, G; Oskrdal, V. Book Series: Schriftenreihe Informatik. 18th Interdisciplinary Information Management Talks Location: Jindrichuv Hradec, Czech Republic, Sep 08-10, 2010, Vol. 32, pp. 23-32.
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Dor?ák. P., Pollák, F. (2010). Marketing and e-Business: Ako sa zorientovať v pojmoch a procesoch nového marketingu. 1. Vydanie. EZO.sk, s.r.o., Prešov. (Slovak).
Frey, P., 2011. Marketingová komunikace: nové trendy 3.0. 3.vyd. Management Press. Praha. (Czech).
Janouch, V., 2010. Internetový marketing: prosaďte se na webu a sociálních sítích. Computer Press. Brno. (Czech).
Kaplan, M., Zrník, J., 2007. Firemní nákup a e-aukce: jak šetřit ?as a peníze. 1. vyd. Grada Publishing. Praha. (Czech).
Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2007. Moderni marketing. 4. evropské vydání. Grada. Praha (Czech).
Kotler, P., Keller, K. L., 2007. Marketing management. 1.vyd. Grada. Praha (Czech).
Pelsmacker, P., Geuens M., Bergh J., 2003. Marketingová komunikace. Grada, Praha. (Czech).
Procházka, D., 2010. První kroky s internetem. Grada. Praha. (Czech).
Sernovitz, A., 2009. Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking. Revised edition edition. Kaplan Publishing. New York.
Spiller, L., Baier, M., 2009. Contemporary Direct & Interactive Market. International ed of 2nd revised ed edition. Pearson Academic. New Yersey
Suchánek, P., 2007. Internetové obchody a videozáznamy jako prezentace firem. SU OPF. Karviná. (Czech)
Authors
Saruc, N. T., Dorcak, P., & Pollák, F. (2013). E-business and its Application in Conditions of Central European Market. Quality Innovation Prosperity, 17(1), 9–15. https://doi.org/10.12776/qip.v17i1.152
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