E-business and its Application in Conditions of Central European Market

Naci Tolga Saruc, Peter Dorcak, František Pollák

Abstract

Aim of this paper is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business) for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Central European market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.

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Authors

Naci Tolga Saruc
Peter Dorcak
dorcak@ezo.sk (Primary Contact)
František Pollák
Author Biographies

Naci Tolga Saruc, Sakarya University, Faculty of Economics and Administrative Sciences, Sakarya, Turkey

associate professor, Sakarya University,
Faculty of Economics and Administrative Sciences,
Sakarya, Turkey

Peter Dorcak, Department of Marketing and International trade Faculty of Management University of Presov in Presov

associate professor, Department of Marketing and International trade, Faculty of Management University of Presov in Presov

František Pollák, Department of Marketing and International trade, Faculty of Management University of Presov in Presov

PhD. student, Department of Marketing and International trade, Faculty of Management University of Presov in Presov
Saruc, N. T., Dorcak, P., & Pollák, F. (2013). E-business and its Application in Conditions of Central European Market. Quality Innovation Prosperity, 17(1), 9–15. https://doi.org/10.12776/qip.v17i1.152
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