Success Determination by Innovation: A Theoretical Approach in Marketing
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Issue
Vol. 16 No. 1 (2012)
Keywords:
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Innovative marketing, business lead generation, product, distribution strategies, revenue generation
Abstract
The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.
References
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Urde, Mates (2003), “Core Value Based Corporate Brand Building,” European Journal of Marketing, 37(7/8), pp. 1017-1040.
Joseph,W. Benoy; Robert,W. Cook; and Rajshekhar, G. Javalgi (2001), “Marketing on the Web:How Executive Feel, What Businesses Do,” Business Horizone (July-August), pp. 32-40.
Labh, Shyama (2008), “Mobile Advertising: Another Dimension in Promotion,” ICFAI Advertising Express, March, pp. 57-61.
Liu, Shuhua (1998), “Strategic Scanning and Interpretation Revisiting: Foundation for the Software Agent Support System-Part 1: Understanding the Concept and Context of Strategic Scanning.” Industrial Management & Data System, 98(7), pp. 295-312.
Meijboom, Bert; and Bart, Vos (1997), “International Manufacturing and Location Decisions,” International Journal of Production Management, 17(8), pp. 790-805.
Muthiah, Krishnaveni (2006), “Marketing Paradigms and the Indian Firm: A Study of the Emerging Challenges and Firm Responses,” Asia Pacific Journal of Marketing and Logistics, 18 (4), pp. 254-265.
Olivares, Albert Maydeu; and Nora, Lado (2003), “Market Orientation and Business Economic Performance: A Mediated Model”, International Journal of Service Industry Management, 14 (3), pp. 284-309.
Ramachandran, Raja (2000), “Understanding the Market Environment of India,” Business Horizone, January-February, pp. 44-52.
Urde, Mates (2003), “Core Value Based Corporate Brand Building,” European Journal of Marketing, 37(7/8), pp. 1017-1040.
Authors
Gautam, R. K. (2012). Success Determination by Innovation: A Theoretical Approach in Marketing. Quality Innovation Prosperity, 16(1), 18–24. https://doi.org/10.12776/qip.v16i1.58
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