Identifying Customer Satisfaction Characteristics with the Kano Model for the Agile Development of Video Games
Abstract
Purpose: This study aims to use the Kano Model to identify critical attributes that can be used as features in video games developed using Agile software development.
Methodology/Approach:
Attributes were identified from the literature review and then selected for a survey given to university participants. Survey results were then analysed using the Kano Model table and a scatter plot. The survey identified respondents' preferences in video games. The survey responses were reanalysed using stratification by video game type.
Findings: No one-dimensional attribute was found that would be critical to video game customers. Only a limited number of attractive attributes were identified from the aggregated data.
Research Limitation/Implication: The analysis by type of video games had low sample sizes. Additionally, people from outside the target group responded to the survey.
Originality/Value of paper: This paper identifies attributes to prioritise when developing a product and demonstrates the need to consider market segmentation when using the Kano Model.
Full text article
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Copyright (c) 2024 Matthew Barsalou, Marie Barsalou, Sven-Gunnar Klaus
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